1.1 Background of the Study
Kannywood, the Hausa-language film industry, has gained significant popularity across Nigeria, particularly in the northern regions. Films produced in Kannywood often depict various aspects of Hausa culture, including traditional marriage ceremonies, which are central to the social fabric of northern Nigerian communities. However, the portrayal of these ceremonies in films may not always align with the traditional practices, potentially altering public perceptions and behaviors (Mohammed & Suleiman, 2023).
In Kura Local Government Area of Kano State, traditional marriage ceremonies are deeply rooted in cultural practices. This study seeks to explore the impact of Kannywood films on the public’s perception of these ceremonies, particularly focusing on whether they influence how these traditions are viewed by younger generations.
1.2 Statement of the Problem
While Kannywood films are popular and influential, their impact on cultural practices, specifically traditional marriage ceremonies, has not been sufficiently explored. This study aims to examine whether these films contribute to altering the way people perceive and practice traditional marriage ceremonies in Kura Local Government Area (Bello & Ismail, 2023).
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
This study will contribute to the understanding of how media, particularly film, can influence cultural practices. The findings will be useful to filmmakers, cultural promoters, and community leaders who seek to balance tradition with modern media portrayals.
1.7 Scope and Limitations of the Study
The study will focus on the influence of Kannywood films on the perception and practice of traditional marriage ceremonies in Kura Local Government Area. A limitation of the study is the potential bias in respondents' views, shaped by their level of exposure to Kannywood films.
1.8 Operational Definition of Terms
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